Unit 3 Learning Aim B
21st Century production is embarking on a new venture for 2014. Horror!
You will produce a 60 second short film which not only reflects the typical codes and conventions of horror, but also a sense of originality. The film should appeal to young adults.
Prior to commissioning you to work for them, the client want you to demonstrate your knowledge of how the technical construction of digital moving image advertisements generates meaning for audiences.