Unit 3 Learning Aim A - Task 2 Instructions
Login to Google Drive > Go to Unit 3 > Create a new folder: Learning Aim A > Create a new document: YourName Key Features of a Promotional Production
Use the following layout for your work please. You can copy and paste this layout into your document. Add images relevant to the production to illustrate your work.
Produce a report to the client that emphasises your knowledge of key features of a promotional moving image production.
Promotion: The Martian
Production Type:
What type of production is this? What is it's label? How does it sell the film to the audience? Describe how the product is put together and what emotions it is trying to appeal to.
Duration:
Platform: Where can this be viewed? Think Apps.
Devices: What devices can you watch this on?
Target Audience:
Think about the genre & sub genre. Who would normally watch this type of film? What is the film certificate? Who therefore is the primary audience?
Who else might this trailer appeal to? Think of the star & the director. Why might these people play a part in getting people interested in watching the full film. Who therefore is the secondary audience?
Psychographic Appeal
This product wants you to sympathise with the main character. Why does it do this? How does it do this? Why would this make you more interested in buying tickets to see the full film?
Persuasive Techniques
It uses action, music, slogans and repetition (something is constantly repeated throughout this trailer). Why are these techniques used and what effect do they hope they will have on the audience.
Modes of Address
This product addresses the audience directly. How does it do this and what is the purpose?
Messages & Values
The most obvious message is to never give up. Who delivers this message and describe an example of this from the trailer. What other messages are there within the trailer. Give examples of these.
Creating a Buzz
How does the production create a ‘buzz’? What is included in this trailer which might cause excitement? How would you spread the word? Think social media. Give examples.
Information
What written information is displayed in this production? Why is this information important for this type of production?
Use the following layout for your work please. You can copy and paste this layout into your document. Add images relevant to the production to illustrate your work.
Produce a report to the client that emphasises your knowledge of key features of a promotional moving image production.
Promotion: The Martian
Production Type:
What type of production is this? What is it's label? How does it sell the film to the audience? Describe how the product is put together and what emotions it is trying to appeal to.
Duration:
Platform: Where can this be viewed? Think Apps.
Devices: What devices can you watch this on?
Target Audience:
Think about the genre & sub genre. Who would normally watch this type of film? What is the film certificate? Who therefore is the primary audience?
Who else might this trailer appeal to? Think of the star & the director. Why might these people play a part in getting people interested in watching the full film. Who therefore is the secondary audience?
Psychographic Appeal
This product wants you to sympathise with the main character. Why does it do this? How does it do this? Why would this make you more interested in buying tickets to see the full film?
Persuasive Techniques
It uses action, music, slogans and repetition (something is constantly repeated throughout this trailer). Why are these techniques used and what effect do they hope they will have on the audience.
Modes of Address
This product addresses the audience directly. How does it do this and what is the purpose?
Messages & Values
The most obvious message is to never give up. Who delivers this message and describe an example of this from the trailer. What other messages are there within the trailer. Give examples of these.
Creating a Buzz
How does the production create a ‘buzz’? What is included in this trailer which might cause excitement? How would you spread the word? Think social media. Give examples.
Information
What written information is displayed in this production? Why is this information important for this type of production?